Clown Phobia The escape room business struggled to attract visitors due to a basic and uninspiring website that failed to reflect the thrill and terror of its scary clown-themed rooms. Potential customers found it unengaging and unclear about the experiences offered. View the Website

Case Study

1. Challenge

The escape room business struggled to attract visitors due to a basic and uninspiring website that failed to reflect the thrill and terror of its scary clown-themed rooms. Potential customers found it unengaging and unclear about the experiences offered.

2. Objective

The goal was to design a website that captured the eerie and exciting atmosphere of the escape rooms while making it easy for users to book their visits and learn about the challenges.

3. Approach

I designed a dark, immersive website with creepy visuals and animations to match the horror theme. Each escape room had its own section, featuring difficulty levels and stories. A simple booking system was added to make reservations quick and easy.

Persona

Mia

College Student
$15000 - $20000
Single
21 year old

Background

Mia loves spending weekends with her friends exploring fun and exciting activities. As a fan of horror movies and challenges, she’s always looking for new ways to get an adrenaline rush. Mia enjoys group activities that test teamwork and problem-solving skills while providing memorable, thrilling experiences.

Goals:

To enjoy an immersive horror experience that feels realistic.
To find unique and exciting group activities to do with friends.
To test her problem-solving skills in a fun, challenging way.

Challenges:

Limited budget as a student, so value for money is important.
Prefers activities with clear information about difficulty and group requirements.
Difficulty coordinating schedules with friends for group activities.

Colors

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