Luer A beautiful, sophisicated website for hair salon. The laconinc and soft look was achived with pastels colors, clean and elegant looking fonts, and a modern, sophisticated layout. View the Website

Case Study

1. Problem

Luer lacked a cohesive brand identity. Their existing online presence didn't reflect the exclusivity and elegance of their services, which diminished the overall customer experience.

2. Task

The goal was to create a website that embodied luxury, exuding a rich and sophisticated feel that aligned with the salon's high-end clientele.

3. Solution

I designed a visually stunning website with a sleek, modern layout, incorporating elegant typography and a refined color palette. The user experience was optimized for seamless navigation, reflecting the sophistication of the brand.

Persona

Olivia

Executive Manager
$90000 - $150,000
MMarried, 2 children
42 years old
Bachelor degree

Background

Olivia is a highly driven professional, balancing a demanding career with her responsibilities as a wife and mother. Her role requires frequent meetings, events, and social appearances, where looking polished and refined is essential. With her busy schedule, she seeks a salon that offers not just top-notch services but also an atmosphere of exclusivity and relaxation.

Goals:

To maintain a high-end appearance that reflects her professional status.
To experience luxury and relaxation during her limited personal time.
To trust the salon for consistent, premium service.

Challenges:

A hectic lifestyle with little time to spare for lengthy appointments.
Difficulty finding salons that align with her standards for exclusivity and refinement.

Colors

#f7f4f0

#f9ecdb

#7b112e

#2d2c2c