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The Meadow Park website is easy to use and helps people explore the park’s trails. It has clear trail details, maps, and tips to plan great hiking trips and enjoy nature. View the Website

Case Study

1. Goal

The goal was to create a visually engaging and user-friendly website that highlighted the beauty of Meadow Park’s trails while providing clear, accessible information to attract outdoor enthusiasts.

2. Solution

I developed a website that emphasized Meadow Park's natural charm through vibrant, high-quality imagery and an earthy color palette. Interactive trail maps and detailed descriptions were added, enabling users to easily plan their visits.

Persona

Personas

John

  • Software Engineer
  • $60000 - $250,000
  • Single
  • 29 years old
  • Bachelor degree

Background

John is a passionate hiker who spends his weekends exploring new trails and reconnecting with nature. He values detailed trail information, such as difficulty levels, length, and scenic highlights, to plan his adventures. As someone who often hikes solo, Ethan appreciates resources like interactive maps and safety tips. He also enjoys participating in park events to meet like-minded people and give back to the community.

Goals:

  • To discover new hiking trails that offer unique experiences.
  • To access reliable and up-to-date trail information.
  • To stay informed about upcoming events.

Challenges:

  • Difficulty finding a comprehensive source for trail planning and safety tips.
  • Concern about weather conditions or unexpected trail closures.

Moodboard

moodboard

Colors

#E7EAE7

#C6ECD3

#108F15

#4F4A4C

#3B3B3B

Typography

Typography

Process

  1. Briefing
  2. Competitors Analysis
  3. Visual Analysis
  4. Site Map
  5. Wireframes
  6. Design
  7. Consult
  8. Develop
  9. Present
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